Business stationery set with blue geometric designs for INTECH COOPERATION, including a business card, envelope, letterhead, folder, and a pen on a purple background.

BRIEF

I was hired by an IT company to update their visual branding guidelines and logo. My goal is to create a contemporary style that complements the brand identities of the organisation. These identities are modern, reliable, and forward-thinking.

My Role
Branding & Identity
Collateral Design
Marketing Design
Company Profile Design
Art Director

Project Type
Freelance Work

Client
Intech

Tools
Adobe Illustrator
Adobe InDesign
Power Point

Logo of INTECH COOPERATION on a textured blue background.
Comparison of old and new logos for INTECH Jaya Sentosa, showing a blue stylized design with text varying in font size and style, with the new logo on a grid background.

LOGO RATIONALE

The old logo doesn't truly convey the modernity that the brand is trying to project. The logo had too many components, which devalued its appearance as a whole. The old logo was simplified for the new one, while it still draws inspiration from the original. I kept the diagonal rectangle from the previous logo and used it in the new one; this diagonal form is found in the letter "H."

Business card and matching envelope with a geometric blue background design for INTECH COOPERATION, featuring the name Titi Setiawan, Executive Manager, with contact information including address, phone number, email, and website.

TYPOGRAPHY

A chart displaying uppercase and lowercase alphabet letters in bold black font, with uppercase letters in the top sections and lowercase letters in the bottom sections, arranged alphabetically from A to Z.

Eurostile Reguler

Sample font alphabet showing uppercase and lowercase letters, numbers, and special characters.

Big Noodle Titling

A dark blue invitation or business card with a geometric pattern, accompanied by a matching envelope on a gray surface. The card features the text 'INTECH COOPERATION,' while the envelope has contact information printed at the bottom.
Color chart showing four circles: navy blue, purple blue, light blue, and white, with color codes and color model values listed below each.

BRAND COLORS

Business card for Titi Setiawan, Executive Manager at INTECH Cooperation. The card features a geometric blue design, includes contact details such as address in Cipondoh, Tangerang, phone number +62.21.29511960, email info@intech-js.co.id, and marketing@intech-js.co.id.

Abstract Pattern >